Name
Tropiko
Skills
Packaging Design / Brand Identity
Design a primary package for a local Filipino vendor selling tropical juice boxes. A packaging design that reflects the refreshing taste by signifying the tropical landscape of the Philippines. Directed to personas to middle-class families with children.
Tropiko, meaning Tropical in Tagalog, is a juice product for those who want a sip of a refreshing and all natural flavor of the Philippines. Tropiko is inspired by the land’s beautiful landscape, focusing on palm trees and the water. In the Philippines, the weather is often hot and humid, which makes Tropiko a quick on-the-go drink to quench the community’s thirst. Calamansi, one of their native fruits, mango, and pineapple help enhance its tropical flavor. The design of each flavor split in threes and connect with one another to fully finish a landscape, which signifies Filipino unity.
Final Logo
I was inspired by the Philippines' tropical landscape, highlighting its palm trees, water, and sand. I wanted to showcase its fruit in a subtle way by having the landscape as the packages main hierarchy.
Initial Design Sketches
Final Dielines
